Brand Prompt Bible

Brand system
before prompts

This page defines the reusable visual system behind a brand: lighting, color, composition, material language, negative prompts, and master templates. Use it before building category-specific libraries like the soap campaign page.

Brand Pillars
4
Lighting Presets
4
Color Recipes
4
Master Templates
4
Brand Pillar

Lighting System

Define one light language for the whole brand before writing product prompts.

soft diffused beauty lighting
premium reflective highlights
controlled shadow falloff
clean luxury studio atmosphere
Brand Pillar

Color System

Lock a narrow color world so outputs stay recognizable as the same brand.

muted ivory, sage, amber, and blush
avoid random saturated colors
use one hero accent color per campaign
keep packaging and background palette aligned
Brand Pillar

Composition System

Use repeatable compositions that can scale across hero, ecommerce, and editorial formats.

hero product centered with breathing room
ingredient ring or side framing
negative space for copy placement
foreground texture only when it supports the product
Brand Pillar

Texture System

Material language should support the same brand feel across stills and motion.

wet glass, marble, stone, soft foam
natural leaves, petals, steam, water droplets
avoid random props unrelated to skincare
surface reflections should feel premium and controlled
Lighting Presets

Use one of these blocks as a stable lighting layer across all hero visuals.

Brand slot
Luxury Studio Glow

Reserve this panel for future reference boards, lighting frames, or palette examples.

Luxury Studio Glow

soft diffused studio lighting, refined specular highlights, luxury beauty campaign atmosphere, premium controlled reflections, cinematic but clean shadows

Brand slot
Clinical Derma Clean

Reserve this panel for future reference boards, lighting frames, or palette examples.

Clinical Derma Clean

bright clean laboratory lighting, crisp white reflections, dermatology-safe visual language, balanced shadows, hygienic premium product presentation

Brand slot
Warm Botanical Spa

Reserve this panel for future reference boards, lighting frames, or palette examples.

Warm Botanical Spa

warm spa lighting, soft golden highlights, organic atmosphere, gentle ambient glow, fresh botanical luxury mood

Brand slot
Morning Freshness

Reserve this panel for future reference boards, lighting frames, or palette examples.

Morning Freshness

natural sunrise light, soft bokeh, luminous freshness, light dew reflections, uplifting clean skincare atmosphere

Color Recipes

Keep the palette narrow so the model output reads as the same brand world every time.

Brand slot
Ivory + Sage

Reserve this panel for future reference boards, lighting frames, or palette examples.

Ivory + Sage

muted ivory base, sage green accents, clean botanical luxury palette, calm premium skincare brand color story

Brand slot
Blush + Pearl

Reserve this panel for future reference boards, lighting frames, or palette examples.

Blush + Pearl

soft blush pink, pearl white, feminine elegance, refined pastel beauty campaign palette

Brand slot
Amber + Stone

Reserve this panel for future reference boards, lighting frames, or palette examples.

Amber + Stone

warm amber highlights, cool stone neutrals, premium soap craft mood, luxury spa product atmosphere

Brand slot
White + Clinical Blue

Reserve this panel for future reference boards, lighting frames, or palette examples.

White + Clinical Blue

bright white, soft clinical blue, trust-building dermatology palette, modern science-backed beauty aesthetic

Negative Prompt Block

Keep bad output out of the system

low quality, blurry product, warped packaging, oversaturated colors, messy composition, harsh shadows, duplicate objects, text, logo, watermark, plastic-looking material, cheap ecommerce clutter

Master Prompt Templates

Composable prompt architecture

Hero Product Template

premium {product_type} photography, {lighting_system}, {color_system}, {surface_language}, clean luxury composition, negative space for ad copy, high-end beauty advertising, photorealistic, hyper-detailed, premium brand atmosphere

Ingredient Story Template

{product_type} surrounded by {hero_ingredients}, {lighting_system}, {color_system}, organic freshness cues, ingredient storytelling scene, elegant cosmetic composition, premium skincare campaign aesthetic

Marketplace Template

clean ecommerce {product_type} product shot, centered composition, {lighting_system}, {color_system}, bright commercial clarity, packaging visible, conversion-first framing, minimal distractions

Model Editorial Template

licensed beauty model with {product_type}, {lighting_system}, {color_system}, premium skincare editorial portrait, realistic skin texture, refined beauty advertising, trustworthy luxury campaign feel

Operational Order

Recommended workflow

1

Lock the brand system first: lighting, palette, composition, and materials.

2

Build vertical prompt libraries next: soap, skincare, marketplace, portrait, motion.

3

Push licensed real-face work into the portrait route only after the brand system is stable.